The Challenge
A large Houston real estate development company, owning four operating properties and opening two new properties within 30 days, realized the current properties were experiencing a decrease in client occupancy and employee retention. With the two new properties opening soon, they needed a sales plan that worked and worked quickly. Strategic Catalyst was hired to identify the sales role, systems, processes and personnel responsible for sourcing and closing new business, as well as creating and implementing a client service program that would attract the right clients and keep them long-term.

Our Solution
Our team defined the sales role and responsibilities, hired and trained experienced staff and implemented sales training with regular meetings and follow up. We also created employee retention programs and client retention programs, including actions, examples, program titles and expectations.  The employees helped us kick-ff and implement the programs at all six properties where they continued to lead with pride. As a result, the portfolio of six properties each leased up over 92 percent occupancy in 18 months and sold for more than $150M (well above their asking price) to a company in Florida.